Wednesday, February 19, 2014

AdDuplex: WP landscape skewed towards the low-end

Another monthly AdDuplex report is out and it shows that trend in the Windows Phone market of the low end dominating and the high-end barely there continues. The Nokia Lumia 520, which has long been the most popular Windows Phone device, grew even further and it alone holds over 30% of the WP market.

Add the Lumia 521 (a carrier version of the 520) and the Lumia 520 now accounts for over a third (34.1%) of all Microsoft-powered devices. Note that this is includes the discontinued Windows Phone 7 branch.

If we don't count those, then four out of every ten WP8 phones is a Lumia 520 (with the 521 adding just over 4%). Meanwhile the flagships are nowhere to be seen in the Top 10. The Lumia 1020 moved from 13th place to 11th, while the 1520 jumped from 19th to 16th.





Another entry-level phone is making gains though. The Lumia 625, a 4.7" handset close to the Lumia 520 in specs, went from 10th to 8th by securing 4.5% of the market.

Nokia/Microsoft's share of the pie grew to 92% squeezing other WP makers even more. In terms of OS distribution, WP8 (greatly helped by the Lumia 520) powers three quarters of the Windows Phone market and AdDuplex expects that to grow to four fifths next month.

We've seen some aggressive price cuts and marketing from Nokia/Microsoft in the US for the Lumia 520. There the entry-level smartphone jumped three places forward and now the 521/520 are the dominant model. The rise of the Lumia 521 pushed T-Mobile as the second biggest WP carrier in the US, pushing down Verizon. Verizon might soon get the Lumia 929 (Icon) though, so we'll see how that goes (flagships really aren't making a dent).





In the rest of the world, things are geared towards the low-end too. In Spain (a hard market for WP) and in Brazil, the Lumia 710 (a 2011 model) comes second only to the 520.





The Lumia 520 isn't king everywhere for sure – in Finland, Nokia's homeland, it's the original Lumia 800 that has the most market share, in China it's the 920. Strangely, home-grown Huawei Windows Phones are not even on the map.





You can read more details about the Windows Phone market at the AdDuplex blog.

Source

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